Sometimes you stumble across something that really makes you think in a new way. When I found BrickedCo on Instagram and checked out some of their videos, I instantly knew they were changing the game. The format and style of their work were like nothing I had previously seen in the climbing world. You’re gonna want to get in on these guys early.
BrickedCo is a small team of climbers/videographers out of Los Angeles, California. They make climbing shorts, a style in which they creatively present a climb (usually a sick boulder) put some badass music to it, and let the climber do the rest. That may sound like something you’ve seen before, but I promise you haven’t seen it like this.
To be honest, very few of the climbing videos on Youtube today excite me. Really, the only ones that get me inspired are the ones created by big-budget production companies. And even THOSE are rarely focused on the artistic presentation of a rock climb. These new guys are shaking up a tired “Point-and-Shoot” format with creative energy that is long overdue.
As a videographer, these guys get me pumped up for a change in the world of climbing entertainment. As I’ve spoken about in previous blogs, I personally feel like climbing is a hard sport for outsiders to understand. It is hard for a non-climber to completely understand just how hard a V10 is watching from the sidelines. BrickedCo gets the viewer up close and personal. Whether it’s a close-up shot of fingers on those tiny ledges, or a focus on a nasty drop knee, you’re sure to be on the edge of your portaledge by the time the climber sends the problem.
So when you check out some of their content below, be sure to try and appreciate the NEW artistic approach these guys bring to the table. It’s a game changer! Make sure you follow them on Instagram and subscribe to their Youtube. Support rising talent!
(And don’t miss the Q/A with their team below)
Q/A with the BrickedCo Team: Darryl, Kevin, and Jonathan.
Q: Why do you climb?
A: “I climb because I enjoy it more than about anything else, it’s almost addicting. Figuring out beta, working specific moves, failing on a project over and over—All of these things make the payoff of getting to the top worth it. It helps me clear my mind a lot of times, too.” – Jonathan
Q: What makes you want to share climbing with others?
A: “Ever since I was introduced to climbing, I was in a gym that offered a friendly and inviting attitude towards it. People that invited me outdoors influenced me to share that with others.” – Kevin
Q: How did you get into Videography?
A: “I got interested in videography sometime around high-school. I made a few dinky short films, some stop motion, and really cheesy commercials with some friends using the old family camcorder. They weren’t any good but it was definitely fun haha! Since then I didn’t seriously pick up a camera until Kevin asked me if I was interested in making climbing videos. Then we met Jon Martin who was just as psyched and the ball started to roll.” – Darryl
Q: How do you think you can break into the climbing entertainment market?
A: “Is there a “climbing entertainment market?” Haha! Well in my mind BigUp productions and LouderThan11 are pretty much the godfathers of this industry. They kind of sum up the category for the ‘climbing entertainment market.’ haha! I never really planned on becoming that. We always just wanted to film things that we thought were fun. If that leads to breaking into the industry then I would be happy to do so!” – Darryl
Q: Can you tell me a story that has happened on a climbing/video trip?
A: “It’s hard to choose just one, but my favorite part of a climbing/video trip is the drive there. There’s a sense of excitement we all feel. Genuine giddiness. Getting to hang out with the homies, meet new people, and the freedom to capture and create however we want– it puts me in a good mood even if I only had 3 hours of sleep the night prior. Those rides always yield the best conversations and are a big part of keeping the good vibes going.” – Jonathon
Q: What would you like to say to future viewers/current viewers?
A: “-Current viewers: Thank you so much for taking the time to view our work. We are grateful for the support and hope you enjoy it as much as we do.
-Future viewers: What are you waiting for.” – Jonathan
Q: Do you have a specific process you use when videoing a new climb? What’s your favorite part about it?
A: “I personally get into a pattern of shooting. I know what are my safe shots and what works for me. As for the rest of the crew, I can’t speak for them. Although, this is where I find one of our strengths. When Darryl or Anajonda shoot something with their perspective, it changes. I like variations and styles. If we shot everything one way, I would get bored. I have a style, Darryl has a style, and Anajonda has a style. That’s three styles. Once we mix and match, the possibilities are endless, because we add in post-production (editing). And if we are always learning, the more we grow. Its something I definitely am excited about for the future” – Kevin
Q: What’s next for BrickedCo?
A: “We have a lot of projects waiting to be touched. If we’ve peaked anyone’s interest and they are waiting to see what we come out with next then I would say definitely stick around. I think the next couple years are going to get really interesting!” – Darryl